Considering a D2C orthodontic company?

Many online orthodontic companies make their treatment sound so easy and convenient-you take some selfies, an impression or maybe a scan—and voila, in no time you have a great new smile.

Based on my decades of professional training and experience, straightening your teeth and improving your bite is rarely that simple.  If it were, licensed orthodontic specialists would not be required by the state to go to school for the mandated 11 to 12 years and another 2-4 years beyond dental school in order to render expert specialist care.

Easier Isn't Always Better

The main risk you should consider is that with direct to consumer orthodontic companies, the critical in person initial pretreatment evaluation, the diagnostic process, and ongoing supervision is usually removed from the process.   So a lot of important biological factors are skipped and that could potentially lead to irreversible and costly damage like gum loss, changed bites, and root and bone deterioration.

Really, the main question to ask yourself is what other medical procedure would you pursue without an in person evaluation and the continued direct supervision of a professional?

What You Need to Ask Yourself

The American Association of Orthodontists (AAO) lists 14 important questions you should ask when researching direct to consumer ortho aligner companies.  You can go to the AAO consumer alert to read them all. However, for the sake of brevity, I have condensed the AAO list into 6 key questions that should be answered before starting any treatment.

  • As part of your treatment, is a clinical examination of your jaw alignment, teeth, bite and supporting structures performed and are comprehensive diagnostic records like x-rays taken before your treatment?
  • Does your treatment fee include the cost of any in person visits to an orthodontist to make sure teeth are moving as planned?
  • Is only one type of treatment offered; how do you know that is the best option for your individual case?
  • If a general dentist or orthodontic specialist is involved with your treatment, do you know his/her name and can you communicate directly with the doctor in a timely manner?
  • Who can you speak with at the online orthodontic company about your treatment and if an issue arises how will it be handled and who will be responsible for handling it?
  • Does the treatment model comply with the dental laws in your state?

Remember that orthodontic treatment is not a product or device-it is a professional medical service-you want your treatment to be directly supervised by a highly trained specialist. Before making any decision about orthodontic treatment, consider doing some research and having an in person consultation with a post-doctorate residency trained orthodontist.

Posted in: Archived Posts, Blog, Informative

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